Branding guidelines help your creative process by giving you clear instructions, set of rules and room to expand your vision and creativity. Branding guidelines helps the graphic designers with step-by-step process for creating corporate logo design These guidelines are clear, specific and customized. It clears the picture of the company identity and how you can use the style guide to create reliable brand concept.
The guide is good enough to guide the artists about the company style, typefaces and color schemes. It includes the important areas of the company identity and ensures the creative process is welcome and placed on high priority. To ensure readability and easy understanding it is important to keep the style guide simple, warm and welcoming. Focus on how the text is written in your branding guidelines. Focus on the visual and the textual look.
It explains the immediate visual features through the UI diagrams. It also has the corporate identity assets such as the brand logo, taglines, mascots and the related icons which help in branding, promotion and marketing of the company. For example, the Twitter brand asset page includes the logo downloading option in EPS (Adobe Illustrator for vector data) and PNG (high quality image than JPEG images) file format. Moreover, it includes the specific rules for the positioning and colors of their logo where the fonts, spacing, colors and location hold importance.
It is upon the company to decide how they handle the asset rules. If the logo has many colors then the style guide is relaxed. The purpose of the branding guideline is to rely on how to use the corporate logo properly. The style guide for larger companies is, on the contrary, cluttered and confusing. The best approach is to give good and bad examples related to your corporate logo design. This way you explain the power your logo holds to the audience. You must include the ‘do and don’t’ list in the branding guideline. It must specify about the colors, spacing and placement and what mistakes and steps the designers must avoid related to the business identity. For example, Facebook has such a Do’s and Don’ts page.
For 3d developers it is important to specify the colors, icons and fonts giving the guide a precise, simple and fully developed look and layout. You can also add the graphics and icon styling related to the company’s design. You can cover the detailed topics under design style, shadows, and perspective and color variations.
The guide is good enough to guide the artists about the company style, typefaces and color schemes. It includes the important areas of the company identity and ensures the creative process is welcome and placed on high priority. To ensure readability and easy understanding it is important to keep the style guide simple, warm and welcoming. Focus on how the text is written in your branding guidelines. Focus on the visual and the textual look.
It explains the immediate visual features through the UI diagrams. It also has the corporate identity assets such as the brand logo, taglines, mascots and the related icons which help in branding, promotion and marketing of the company. For example, the Twitter brand asset page includes the logo downloading option in EPS (Adobe Illustrator for vector data) and PNG (high quality image than JPEG images) file format. Moreover, it includes the specific rules for the positioning and colors of their logo where the fonts, spacing, colors and location hold importance.
It is upon the company to decide how they handle the asset rules. If the logo has many colors then the style guide is relaxed. The purpose of the branding guideline is to rely on how to use the corporate logo properly. The style guide for larger companies is, on the contrary, cluttered and confusing. The best approach is to give good and bad examples related to your corporate logo design. This way you explain the power your logo holds to the audience. You must include the ‘do and don’t’ list in the branding guideline. It must specify about the colors, spacing and placement and what mistakes and steps the designers must avoid related to the business identity. For example, Facebook has such a Do’s and Don’ts page.
For 3d developers it is important to specify the colors, icons and fonts giving the guide a precise, simple and fully developed look and layout. You can also add the graphics and icon styling related to the company’s design. You can cover the detailed topics under design style, shadows, and perspective and color variations.