Many start-ups and small-sized businesses get involved in the haste of setting corporate website and opt for cheapest possible options often known as free website builder. Many companies offer such free services which does more harm than good to the business entrepreneurs who know nothing about the web design process. People generally assume that using such free website service brings their business no harm. It actually means that in reality the business entrepreneur spends nothing for a corporate website and gets a valuable service in return. You know nothing comes for free, therefore when you pay nothing you get no value.
Problems of Using Free Website Hosting
The hosting is free but most probably your website is put up on the same server where thousands of other free websites are put up which means slow speed, limited memory storage and RAM. Your website faces high server downtime which affects the SEO. The slow page downloading time negatively affects the search engine ranking. With free hosting, there is no dedicated customer support and no hosting assistance for website owners. High website bounce rate ensures angry customers clicking off the website due to slow speed and potential customers switching to the competitors’ websites. Hosting ensures efficiency and effectiveness with your website. The search engine results are favorable. Decent hosting increases business inquiries and sales via good functionality and search engine optimization.
Poor Website Templates
These free builders offering websites for free allow you to select any template from their existing portfolio. These templates are outdated having obsolete design and specifically target no one. The templates are highly unlikely to appeal your target audience specifically. These templates are poorly designed and coded, with irritating and spam advertising banners. It affects your brand integrity and doesn’t fulfill your business goals through a professional website. With such templates your business fails to represent your brand accurately and fails to set a distinctive mark in the online medium.
Limited Website Features
It is possible that with your free website builder you do not get a contact form in your website. If you go for customized options, the software company might not allow and offer you limited website features or charge extra for customized features. When you sign up with the free builder software you realize that there nothing is offered for free. The company demands extra or hidden charges for upgraded hosting packages, website back-ups and other features.
Credibility Loss
When your business website fails to relate to the target audience, fails to reflect the business philosophy and theme, then it simply fails to build any credibility and trustworthiness among the target audience. Your brand integrity is important to set up a strong, lasting online business with trust and credibility earned rightfully from the target audience assuring business growth, sales and profits.